undersell

undersell un‧der‧sell [ˌʌndəˈsel ǁ -ər-] verb undersold _PTandPP [-ˈsəʊld ǁ -ˈsoʊld] [transitive]

1. COMMERCE to sell goods etc at a lower price than someone else:

• We undersell all our rivals.

• They claim never to be undersold (= that nobody sells goods as cheaply as they do ) .

2. COMMERCE to sell something for less than its real value:

• When it was privatized, the water industry was massively undersold.

3. MARKETING to make people think that a product or a person is less good, effective, skilful etc than they really are:

• Don't undersell yourself at the interview.

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undersell UK US /ˌʌndəˈsel/ verb (undersold)

► [T] COMMERCE to sell goods for less than someone else or for less than they are really worth: »

The big chains undersell new releases at first, and then as customers continue to come, they raise the price.

»

The lender got the valuation wrong and undersold the flat.

► [T] MARKETING to make an idea, product, opportunity, etc., seem less attractive than it really is: undersell yourself »

Many candidates undersell themselves when applying for jobs.

»

Our research is of good quality but a little undersold.

»

I don't want to undersell how difficult this is.

→ Compare OVERSELL(Cf. ↑oversell)

► [I or T] MARKETING to sell less of something than is available, or less than the real demand for it: »

I believe this is a market that is seriously undervalued and undersold.

»

They offer a 5% reduction if undersold.

→ Compare OVERSELL(Cf. ↑oversell)