undersell un‧der‧sell [ˌʌndəˈsel ǁ -ər-] verb undersold PTandPP [-ˈsəʊld ǁ -ˈsoʊld] [transitive]
1. COMMERCE to sell goods etc at a lower price than someone else:

• We undersell all our rivals.

• They claim never to be undersold (= that nobody sells goods as cheaply as they do ) .

2. COMMERCE to sell something for less than its real value:

• When it was privatized, the water industry was massively undersold.

3. MARKETING to make people think that a product or a person is less good, effective, skilful etc than they really are:

• Don't undersell yourself at the interview.

* * *

undersell UK US /ˌʌndəˈsel/ verb (undersold)
[T] COMMERCE to sell goods for less than someone else or for less than they are really worth: »

The big chains undersell new releases at first, and then as customers continue to come, they raise the price.


The lender got the valuation wrong and undersold the flat.

[T] MARKETING to make an idea, product, opportunity, etc., seem less attractive than it really is: undersell yourself »

Many candidates undersell themselves when applying for jobs.


Our research is of good quality but a little undersold.


I don't want to undersell how difficult this is.

Compare OVERSELL(Cf. ↑oversell)
[I or T] MARKETING to sell less of something than is available, or less than the real demand for it: »

I believe this is a market that is seriously undervalued and undersold.


They offer a 5% reduction if undersold.

Compare OVERSELL(Cf. ↑oversell)

Financial and business terms. 2012.

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Look at other dictionaries:

  • Undersell — Un der*sell , v. t. To sell the same articles at a lower price than; to sell cheaper than. [1913 Webster] …   The Collaborative International Dictionary of English

  • undersell — index discount (reduce) Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • undersell — ► VERB (past and past part. undersold) 1) sell something at a lower price than (a competitor). 2) promote or rate insufficiently …   English terms dictionary

  • undersell — [un΄dər sel′] vt. undersold, underselling 1. to sell at a lower price than (another seller) ☆ 2. to publicize or promote in a restrained or inadequate manner …   English World dictionary

  • undersell — UK [ˌʌndə(r)ˈsel] / US [ˌʌndərˈsel] verb [transitive] Word forms undersell : present tense I/you/we/they undersell he/she/it undersells present participle underselling past tense undersold UK [ˌʌndə(r)ˈsəʊld] / US [ˌʌndərˈsoʊld] past participle… …   English dictionary

  • undersell — transitive verb (undersold; selling) Date: 1622 1. to sell articles cheaper than < undersell a competitor > < we will not be undersold > 2. to sell cheaper than < imported cars that undersell domestic ones > …   New Collegiate Dictionary

  • undersell — /ʌndəˈsɛl/ (say unduh sel) verb (t) (undersold, underselling) 1. to advertise or publicise with restraint. 2. to sell things at a lower price than (a competitor). 3. to sell for less than the actual value. –phrase 4. undersell oneself, to lack… …  

  • undersell — /ˌʌndə sel/ verb to sell more cheaply than ● to undersell a competitor ♦ the company is never undersold no other company sells goods as cheaply as this one …   Marketing dictionary in english

  • undersell — /ˌʌndə sel/ verb to sell more cheaply than someone ● to undersell a competitor ♦ the company is never undersold no other company sells goods as cheaply as this one …   Dictionary of banking and finance

  • undersell — underseller, n. /un deuhr sel /, v.t., undersold, underselling. 1. to sell more cheaply than. 2. to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its… …   Universalium

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